Product 139/3189

 Previous 
 Return to the Product List 
 Next 

An Integrative Guide to Consumer Neuroscience

  • ISBN 9780198789932
  • Author: BRAEUTIGAM
  • Publ Date: 2022-06-08
  • Edition:
  • Binding: Paperback / softback

$108.70
Sale: $97.83
Save: 10% off + GST

Add to Cart:
Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the
mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context.The book includes
chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to
enhance the reader's understanding of the topic.The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its
ramifications.
Whilst every effort is made to keep pricing information up-to-date, prices and availability are subject to change without notice. Where prices or other details have changed from those listed on the website we will contact the customer and only proceed with the order after receiving acceptance of the revised pricing.
Your IP Address is: 3.148.108.201
Copyright © 2024 Medical Books. Powered by Zen Cart