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Social Marketing: Changing Behaviors for Good
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Product 15808/19439
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Social Marketing: Changing Behaviors for Good
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ISBN 9781452292144
Author: Lee, Nancy R.
Publ Date: 2015-04-30
Edition: 5
Binding: Paperback
$139.13
Sale: $125.22
Save: 10% off
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Nancy R Lee and Philip Kotler (who coined the term 'social marketing' in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles are successfully applied to campaigns to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains over 25 new cases highlighting the 10-step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
Whilst every effort is made to keep pricing information up-to-date, prices and availability are subject to change without notice. Where prices or other details have changed from those listed on the website we will contact the customer and only proceed with the order after receiving acceptance of the revised pricing.
Social Marketing: Changing Behaviors for Good
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