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Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More

  • ISBN 9781118496381
  • Author: Wollan, Robert
  • Publ Date: 2013-01-29
  • Edition:
  • Binding: Hardback

$60.87
Sale: $54.78
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Experience the growth multiplier effect through transforming the
distribution and sales network
Selling Through Someone Else tackles new opportunities to
drive company growth by taking a fresh look at the customer smart
distribution and sales process. The authors, from Accenture, one of
the world's largest consulting companies, explain how companies can
be smarter about what their customers truly want and maximize the
return on investment from all available resources for growth
opportunities by exploring creative distribution options, including
leveraging partners, online outlets, iPads/tablets, your
traditional sales force, and more.


Selling Through Someone Else demonstrates that
traditional approaches are no longer effective and how, by
capitalizing on converging forces, companies can transform their
"sales" approaches to grow revenue, and enhance customer and brand
loyalty.





Explores how globalization, new competitors, and low-cost
threats are reshaping the way sales is happening today, and how to
prepare your company to be successful in this new dynamic and
iterative selling model

Shows how analytics, the shift to digital selling and mobile
sales tools, and new approaches to sales operations can reshape the
entire sales function

Demonstrates how new ecosystems of partners are created,
managed, and incented to drive greater sales and profitability



Accenture has helped numerous clients collaborate across IT,
Sales, and Marketing to dramatically grow distribution and adapt to
the different "playing field" of today. Selling through Someone
Else applies the trends and lessons learned from Fortune 500
and Global 500 companies to mid-sized enterprises and small-medium
businesses owners.
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