Product 960/3193

 Previous 
 Return to the Product List 
 Next 

Fast and Frugal Heuristics

  • ISBN 9780199744282
  • Author: GIGERENZER
  • Publ Date: 2011-03-31
  • Edition:
  • Binding: Hardback

$421.74
Sale: $379.57
Save: 10% off + GST

Add to Cart:
How do people make decisions when time is limited, information unreliable, and the future uncertain? Based on the work of Nobel laureate Herbert Simon and with the help of colleagues around the world, the Adaptive Behavior and Cognition (ABC) Group at the Max Planck Institute for Human Development in Berlin has developed a research program on simple heuristics, also known as fast and frugal heuristics. In the social sciences, heuristics have been believed to be
generally inferior to complex methods for inference, or even irrational. Although this may be true in "small worlds" where everything is known for certain, this text argues that in the actual world in
which we live, full of uncertainties and surprises, heuristics are indispensable and often more accurate than complex methods. Contrary to a deeply entrenched belief, complex problems do not necessitate complex computations. Less can be more. Simple heuristics exploit the information structure of the environment, and thus embody ecological rather than logical rationality. Simon (1999) applauded this new program as a "revolution in cognitive science, striking a great blow for sanity in the
approach to human rationality."By providing a fresh look at how the mind works as well as the nature of rationality, the simple heuristics program has stimulated a large body of
research, led to fascinating applications in diverse fields from law to medicine to business to sports, and instigated controversial debates in psychology, philosophy, and economics. In a single volume, the present reader compiles key articles that have been published in journals across many disciplines. These articles present theory, real-world applications, and a sample of the large number of existing experimental studies that provide evidence for people's adaptive use of heuristics.
Whilst every effort is made to keep pricing information up-to-date, prices and availability are subject to change without notice. Where prices or other details have changed from those listed on the website we will contact the customer and only proceed with the order after receiving acceptance of the revised pricing.
Your IP Address is: 18.222.156.75
Copyright © 2025 Medical Books. Powered by Zen Cart