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Empirical Approaches to Social Representations

  • ISBN 9780198521815
  • Author: BREAKWELL
  • Publ Date: 1993-05-27
  • Edition:
  • Binding: Hardback

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A long-awaited and critical review of a key topic, this book shows how different empirical approaches to the study of social representations are viable and can be complementary. Empirical examples of the analysis of particular social representations - from museums to new technology - are included. The ten chapters in the first half of the book present the key arguments concerning the relationship between the theory and methods. The second half looks at a wide
variety of research topics. Of central concern to all the topics are the circumstances under which one can be certain of having described a social representation. The answer lies in the use of multivariate
statistical analysis, the use of which is clearly explained.
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