Designing Quality Survey Questions

  • ISBN 9781506330549
  • Author: Robinson, Sheila B.
  • Publ Date: 2018-09-14
  • Edition:
  • Binding: Paperback / softback

$95.65
Sale: $86.09
Save: 10% off
+ GST

Add to Cart:
How researchers ask a question can dramatically influence the answers they receive. This text provides specific advice on question wording and addresses challenges such as demographic language questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). The authors include numerous examples of questions to illustrate each identified principle of question construction.
Whilst every effort is made to keep pricing information up-to-date, prices and availability are subject to change without notice. Where prices or other details have changed from those listed on the website we will contact the customer and only proceed with the order after receiving acceptance of the revised pricing.
Your IP Address is: 18.223.170.253
Copyright © 2024 Medical Books. Powered by Zen Cart