Product 468/596

 Previous 
 Return to the Product List 
 Next 

Social Marketing Research for Global Public Health

  • ISBN 9780199757398
  • Author: EVANS
  • Publ Date: 2016-09-02
  • Edition:
  • Binding: Paperback / softback

$208.70
Sale: $187.83
Save: 10% off + GST

Add to Cart:
Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers
proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It
also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.
Whilst every effort is made to keep pricing information up-to-date, prices and availability are subject to change without notice. Where prices or other details have changed from those listed on the website we will contact the customer and only proceed with the order after receiving acceptance of the revised pricing.
Your IP Address is: 3.135.241.251
Copyright © 2025 Medical Books. Powered by Zen Cart