The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

Author: Westen, Drew

$39.13 + GST

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  • ISBN: 9781586484255
  • Author: Westen, Drew
  • Publ Date: 2007-07-05
  • Edition:
  • Pages: 480
  • Imprint: PERSEUS BKS *#
  • Status: O/P
  • ID - 64715


The Political Brain is a serious and groundbreaking investigation into the role of emotion in deciding the life of the nation. It looks at data across several Presidential elections from the 1950s through 2000, examines the evidence for the role of emotion in driving voting behavior, and provides a "clinical" view of a number of campaign ads, debate lines and personal profiles of the candidates who have sought to win our hearts. What's the matter with Kansas? Kansans are overemotional. And here's why...


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